...comes from Paul Boutin, in the form of this post:
Robert Scoble: "Write better headlines and you'll get more readers."
So true. I'm guilty of not putting any effort into my own weblog headlines, but that's because I don't really care how many readers I get here, and I have professional headline writers working for me at Slate and Wired.
You, however, you who have 300 or 3000 daily weblog readers and wish you had ten times as many, should always think about what headline would make a reader click on an entry as opposed to passing it by. Usually it's a matter of making clear what the entry is about, and what the relevant new info or commentary in the post is.
Of course, as you can see, the original source of the advice was Robert Scoble, but his original headline was:
...so I never actually read that post.
I'm going to try to take this advice to heart.
