...so we don't have to.
Over on his eponymous Jeopardy-themed blog, Jason Kottke has
asked some of the prominent developers of RSS
aggregators if they would "build ad blocking software into their software."
In short, the responses point to "no," and each of the developers seems to think that blocking ads in RSS won't be
worth the effort, especially as aggregators get smarter about bubbling up relevant content to individual readers.
I'm actually suprised that no-one envisions the RSS landscape emerging similarly to the HTML landscape, short on
intelligent tools and long on advertiser chutzpah. Maybe Jason should've asked Overture and Kanoodle whether they plan
on developing RSS ad-blockers….
