, a Google-styled champion of small advertisers and syndicated advertising partners, has partnered with Moreover to
distribute the feeds of Kanoodle's BrightAds customers, according to an e-mailed press release. BrightAds is an ad
syndication scheme similar to Google's AdSense program. In this two-pronged new development, Kanoodle now delivers
context-sensitive ads to RSS feeds, allowing those feeds to be monetized with little effort on the publisher's (the
blogger's) part, and also broadens the distribution reach of its customers' feeds by automatically packing them into
the Moreover distribution network.
The march of monetization inevitably continues, to the distress of RSS purists who believe the medium should remain
commercial-free. RSS is merely a publishing format, no different in principle from any other platform that distributes
information content. Kanoodle's breakthrough is in making RSS feeds as easily monetized as Web sites, which Google
proved a win-win platform for ad-syndicator and ad-provider.
Kanoodle Partners with Moreover; Monetizes RSS Feeds
Kanoodle
Reader Comments
(Page 1)2. I need to clarify the earlier post (too much caffeine!) Kanoodle not Froogle.
Posted at 4:46AM on Dec 19th 2005 by Jack Roberts
3. 不错的！
Posted at 4:46AM on Dec 19th 2005 by 机票
1.
This is another sad develpmnt for the RSS publishing medium.
The emerging industry of suspect, rogue, script-writing PPC management companies will soon be attacking and abusing this new Froogle RSS channel to no gain but their own.
RSS is gradually becoming little more than a distinct advertising distribution channel that in many cases offers only jaded and redundant content destined to persuade less than a few and invoice as many as possible.
Posted at 4:46AM on Dec 19th 2005 by Jack Roberts