The recently released report from the Carnegie Corporation indicates that respondents between the ages of 18 and 34 have mostly abandoned newspapers as important sources of current events. Earlier studies have noted this trend, of course. Interestingly, in this survey, respondents claimed to trust newspapers, but they also claimed to trust the Internet just as much. Well, the Internet is newspapers to a large extent. When somebody gets their daily news from a portal like Yahoo! News, they are reading newspapers electronically, for the most part. The implication for newspaper companies is not that their news gathering or reporting resources are out of date, merely the distribution mechanism. And if eyeballs continue migrating from the printed page to the RSS-fed newsreader, ad revenue must migrate with them. Monetizing the RSS feed is imperative. (Read the report's PDF here; Jon Stewart is on the cover with the banner headline, "Is This the Most Trusted Anchorman in America?" Heh. Not exactly relevant to the study, but funny.)








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Posted at 4:46AM on Dec 19th 2005 by DOUGLAS TORENTO