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Businesses adopting RSS for internal use : Info Week

Information week profiles a number of companies including Disney, ING, parts of the Justice Department and Microsoft who are quickly adopting RSS for internal use. The opt-in nature of RSS and the ability to target really specific content makes it really attractive for companies wanting to break the email/intranet communication impasse.

Companies are also looking at RSS as a data integration protocol. After the complexity of SOAP, the industry did try to create something called ICE that has not gotten much traction. The popularity of RSS makes it a possible replacement for ICE. The forever running EDI/Data Integration projects were replaced by EAI, where companies just gave up on integrating and just started putting a pretty face of old applications and data. RSS could push the EAI concept to finally unlock enterprise data.

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