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Microsoft Fishing for a New Name for RSS

CNET notes that Microsoft is brainstorming to find a new name for RSS, which it will use when the new operating system comes out next year. "Web feeds" has been suggested. Dave Winer, inventor of the original RSS spec, is offended, but he has shown a reflexive resistance to the evolution of his brainchild in other ways, notably the commercialization of RSS feeds. Evolution and change are inevitable. RSS is not a particularly user-friendly name; "feeds" is better and "Web feeds" is pretty good. According to Winer: "How can you claim to support a feature when the name of the feature appears nowhere?" This would mean that Yahoo! does not support RSS because it doesn't mention the term "RSS" to its users.

What many inventors, developers, and geekly thinkers in general don't realize is that a name can really get in the way of consumer adoption. (Not necessarily; winer correctly mentions CD and DVD.) Perhaps purity of evolution is more important to some developers than widespread penetration of the technology, but the world marches on. Winer complained about how Apple implemented RSS in iTunes 4.9, which is doing more to spread awareness, distribution, and listenership of podcasts than any program or service before it.

Progress. Adoption. They are more important than purity, and more inevitable.

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