Chris Pirillo has posted a despairing rant about Google-owned Blogspot, the hosting arm of Blogger.com, in which he he uses a screencast to demonstrate how splog-infected his PubSub search results have become—all infections deriving from Blogspot. Apparently a few (or just one?) spammer has let a splog-creating script loose in Blogger, generating thousands of blogs, hundreds of thousands of posts. This doesn't appear to be splog with a purpose—just simple pollution for its own sake. This problem has been festering for some time, and Google has soaked up a lot of criticism for failing to take decisive action. Recently, Blogger placed a splog-reporting flag on the default search bar atop Blogspot sites.

Pirillo suggests simply pulling the plug on Blogspot, but that dire action, of course, would be painful for the many people who happily use Blogger, and who remain relatively unaffected by rampant spam. If a Blogger user does not run blog searches or PubSub subscriptions, and does not market his or her blog in any way, then splog is like air pollution to someone living on a remote Pacific island: the problem is remote and the global consequences hypothetical. Google/Blogger probably needs to make it harder to get a post accepted in the system, which certainly they don't want to do.